Agents & Co
It’s Closer Than You Think
The brief.
A billboard refresh with a big idea. We needed to create a tagline and concept that stood out in a crowded market. Rearview Boldness. “It’s closer than you think.” A punchy line paired with the simple visual of a rearview mirror—instantly recognisable, instantly ownable. Designed for impact and built to be remembered.
Conceptualisation
