How We Served It Up

We ran point on social media, delivering real-time coverage that brought the Aperol Terrazza experience straight to the feed. Through sharp photography and video, we showcased the vibrant atmosphere, from clinking glasses to courtside celebrations. Mic’d-up crowd moments added personality, while dynamic edits kept things fast, fun, and built for engagement. From event to audience, we made sure Aperol stayed in the spotlight.

Social First Teaser Content

To position Aperol as the ultimate symbol of social connection – not just summer – we led a bold, social-first teaser campaign designed to build anticipation and spark curiosity ahead of the Australian Open. Our strategy leaned into high-energy, FOMO-driven content that celebrated the joy of socialising, not exclusivity.

Through a phased rollout of teaser assets, we brought the vibe of Terrazza Aperol to life before the first spritz was poured. From candid snippets to bold, playful edits, the content was designed to cut through the noise of the summer scroll, drawing viewers into a world of warmth, connection, and effortless fun.

3, 2, 1 Aperol

Once the Terrazza Aperol experience launched, we shifted gears into high-impact, real-time content – capturing the vibe, the energy, and those unforgettable social moments that make you want to drop everything and join in.

Aperol Spritz at Terrazza Aperol 🍊

Our event coverage wasn’t just about showing up—it was about showing off the feeling of being there. From trend-led formats to snappy, shareable videos, our team ideated content that lived natively on social and gave people a front-row seat to the action. At the heart of it all was ‘Overheard at Terrazza Aperol’—a witty, tongue-in-cheek content series inspired by the unfiltered conversations you’d catch between sips. Funny, relatable, and highly shareable, it became a signature thread running through the campaign – helping to humanise the brand and drive cultural relevance.