Blackduck Capital
Getting Their Ducks in a Row
The brief.
Navigating private lending requires more than sharp numbers - it demands clarity, trust, and a brand that feels as solid as the service behind it. Our rebrand for Blackduck Capital was designed to do exactly that. From the first concept to the final rollout, Fortem Media delivered a full-scale identity transformation. We reimagined Blackduck’s brand to reflect its core values — transparency, reliability, and approachability — through sophisticated design, refined colour choices, and bold, purposeful typography. Every visual element, from the website to graphic assets, was built to instil confidence while remaining warm and human.
Client
Blackduck Capital
Industry
Services
But this project went beyond aesthetics. We crafted a brand voice that speaks with clarity and assurance, ensuring consistency across every digital and print touchpoint. With strong project management guiding each phase, Blackduck’s new identity now leads with strength in a space that often feels complex. It’s a brand built to stand out — and stand for something.