Buyers Market Buyers Agents
A New Identity
The brief.
Buyers Market Buyers Agents (BMBA) are a Full-Service, Independent, Boutique Buyer’s Agency located in the Eastern Suburbs of Sydney. We partnered to execute on a modern refreshed look to their brand that was an ode to their their heritage, but brought them into a new phase of business.
Objectives.
Update the overall look and feel to align with contemporary design trends. Create a design that would resonate with their target audience. Develop a versatile brand identity that could be applied across various mediums, including Website and the digital space.
Design Process.
Research and Discovery: We began by conducting a comprehensive analysis of BMBA’s current brand and identifying areas that needed improvement. We researched competitors and trends in the industry to ensure our design would be both unique and relevant.
Concept Development: Based on our research, we created several design concepts that reflected the a modern yet professional look and feel. Each concept explored different colour breakdowns, typography, and graphic elements, allowing the client to visualise various directions for the rebrand.
Client Collaboration: We maintained an open line of communication with BMBA throughout the process, incorporating their feedback to refine and narrow down the design concepts. This collaborative approach ensured that the final result truly captured the essence of the brand’s new life.
Final Design Execution: Once the preferred concept was chosen, we meticulously executed the final design across all touchpoint’s. This included the development of a new logo, refined colour palette, typography, and supporting visual elements. We also provided guidelines for consistent implementation across print and digital platforms.
Website design and development: Our team then utilised this brand to design and build an interactive website that encouraged conversion for BMBA and housed all agreed upon brand elements.
The successful rebranding of Buyers Market Buyers Agents not only revitalised the brand's image but also positioned them as a contemporary and attractive choice as a Buyers Agent, developing cohesion of their identity across all touch points. This project exemplifies our commitment to creating designs that not only meet our clients' objectives but also resonate with their objectives and goals.