The brief.

Tens of thousands on foot. Sydney’s spine closed off to cars and claimed by runners. It’s loud, local, and loaded with energy. For City2Surf 2024, we captured the day from inside the pack—zeroing in on MyProtein AU athletes, Hyro’s unmistakable kit, and the Unofficial Run Club crew that showed up ready to rip. The work had to match the scale: part celebration, part brand piece, part community doc.

Client

Various

Industry

Gym & Fitness

Services

Videography

Photography

Kudos to all of the City2Surf 2024 runners.

This year we followed the Unofficial @myproteinau athletes, @14forfitz, @drinkhyro & @stevechapman (head to toe in Hyro).

And of course we were at the Unofficial Afters, hosted by @unofficialrunclub and @lululemonausnz.

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