Spec Ad
Never Stop Moving
The brief.
The Garmin Epix Pro is built for athletes who push limits. With a rugged design and cutting-edge performance tracking, this campaign needed to showcase the watch in its element - adapting to every shift in terrain, tracking every vital stat, and guiding the way through the extremes. Set against the raw beauty of Colorado’s mountain trails, we captured a story of endurance, precision, and peak performance.
How We Pushed the Limits
We followed a hybrid athlete through steep climbs, rocky descents, and high-altitude challenges, showcasing the Epix Pro as an essential part of the journey. Crisp sound design immersed viewers in the elements – wind cutting through the peaks, gravel crunching underfoot, the steady rhythm of breath. As day turned to night, 3D elements highlighted the watch’s key features – VO2 max tracking, recovery insights, real-time altitude data, and the built-in flashlight cutting through the dark. Every frame was designed to reflect the Epix Pro itself – powerful, precise, and made for those who never stop moving.