The brief.

Hatch Gal is redefining maternity—creating timeless, elevated essentials for every stage of the journey. For this NYC-based shoot, our goal was to capture the softness and strength of women in transition. The ask? A visual narrative that felt empowering, honest, and deeply human, reflecting the brand’s commitment to showing up for women exactly where they are. Telling the Story of Real Women Shot in natural light with a refined, intimate tone, we followed a new mother through quiet, powerful moments. The movement was gentle, the framing intentional. Every scene highlighted the beauty in the in-between—where softness meets resilience, and where Hatch fits perfectly into her life. The final film felt like a love letter to motherhood—raw, calm, and beautifully real.