Hay St Market
A foodie playground
The brief.
Sydney’s newest foodie playground had the scale, the vendors and the foot traffic. But we needed to turn that hype into heat—fast. Hay Street Market wasn’t just launching, it was stepping into a scene flooded with noise. The goal? Own the opening weeks and spark something locals couldn’t ignore.
13,600 Instagram Followers in 6 Weeks 1.409M Total Views 376K Reach 28,041 Website Visitors 333K Reach through Paid Amplification
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What We Cooked Up
We went early with culture-first teaser content. Snackable reels. Trending audio. Scroll stoppers that hinted at something bigger. We kept curiosity high, then dropped collab posts to pull in the city’s foodies. From there, we layered three more teaser waves to drive momentum into launch. Organic traction spoke for itself. Engagement spiked, vendors saw queues, and the brand built presence before doors even opened.
Hay Street Market is already a name on the tip of Sydney’s tongue.
