Hyro
Dehydrated Anonymous
The brief.
Dehydration is real - but nobody talks about it. For Hyro, we flipped the script on hydration marketing, introducing Dehydrated Anonymous, a campaign that turned a daily struggle into a hilarious, hyper-stylised narrative. Through social media management, a studio shoot, and bold video and photo content, we built a story that was as entertaining as it was impactful.
From Thirst to Transformation
Set in a support group-style meeting, we introduced a diverse cast of characters—each battling their own hydration struggles. Through cinematic close-ups and deadpan delivery, the absurdity unfolded. Then came the turning point: Hyro enters the scene, and suddenly, we cut to a euphoric, high-energy rave where everyone is fuelled, refreshed, and chugging Hyro like their lives depend on it. Sharp editing, dynamic lighting, and a punchy narrative made this campaign impossible to ignore—designed to engage, entertain, and convert.