Leon's Bagels
Nothing Fancy, Just Damn Good
The brief.
Leon’s Bagels is built on tradition, community, and keeping things simple. No gimmicks - just damn good bagels, made the right way. With “Nothing Fancy” as their ethos, they needed visuals that felt just as effortless and authentic. Our task? Capture the craft, the culture, and the connection that make Leon’s a true NYC staple.
Our Nothing Fancy Approach
Two creatives, three days, and a vision that stayed true to the brand. We moved with the rhythm of the city, letting the bagels, the people, and the moments speak for themselves. Every frame echoed Leon’s ethos – effortless, timeless, and unapologetically New York. No overproduction, no frills – just raw, honest storytelling that lets Leon’s shine for exactly what it is.