New Balance
Sport is Calling
The brief.
The New Balance 1080v14 is designed for speed, comfort, and culture. This launch needed visuals that hit with the same energy. Our challenge? Capture the dynamism of the shoe in motion while embedding it seamlessly into the rhythm of the city. Every frame had to feel fast, fresh, and unmistakably New Balance.
Setting the Pace
We hit the streets of Sydney with a focus on movement – fast cuts, slow-motion impact, and a colour palette that popped. From stair sprints to railing jumps, we showcased the 1080v14 as an extension of the city itself. Supporting talent in lifestyle pairs kept the brand’s culture at the forefront, while crisp sound design and an upbeat track locked in the energy.