Reine La Rue
Heritage Hospitality
The brief.
A heritage-listed landmark turned into one of Melbourne’s most anticipated dining destinations - Reine & La Rue needed a launch that matched its grandeur. With NOMAD at the helm, this wasn’t just about opening doors; it was about setting the tone for a new era of fine dining. Our role? Capture the essence of the venue, drive awareness through paid ads, and build a digital presence that felt as refined as the experience itself.
Set the Table
Every visual, every post, and every campaign was crafted to reflect the elegance and history of Reine & La Rue. Through high-end video production, we highlighted the restaurant’s moody interiors, artful plating, and curated cocktails—bringing the atmosphere to life before guests even stepped inside. A strategic paid ad rollout ensured Melbourne’s food scene took notice, while social media management kept the momentum going, establishing Reine & La Rue as a must-visit from day one.
