Scala Lane
The Scala Story
The brief.
Launching a new restaurant in Sydney’s CBD was about making noise in a city that never stops moving. Scala Lane needed more than a brand; they needed a presence. From brand identity to launch strategy, every touchpoint had to work together to cut through the noise and cement their spot in a competitive dining scene.
Client
Scala Lane
Industry
Services
What We Cooked Up
From a blank slate to a buzzing hotspot, we built Scala Lane from the ground up. Bold branding. Scroll-stopping content. A website that converts. A paid ad strategy that put them on the map. And social media that turned curiosity into community – 3.2K followers in just weeks. The hero video set the stage, but the execution made the impact. This isn’t just marketing. It’s momentum. Scala Lane is only getting started.
Meet the Brand
