Unofficial Run Club
The Bridge Brawl
The brief.
To launch the Pink Rebel V4, Unofficial Run Club and New Balance teamed up for Bridge Brawl V1—a 10PM showdown across Unofficial’s signature Friday route. Forty runners. One iconic course. Two crowns up for grabs. Designed to feel raw, fast, and culturally on point, this wasn’t just a product moment—it was a statement. A brand and a community moving in sync.
Capturing the Crown
Filmed under city lights and built around Unofficial’s classic Friday loop, the energy was immediate. From first stride to finish line, we stayed locked in—capturing the kind of pressure you can’t fake. Quick edits. Clean branding. No overproduction. Just movement, adrenaline, and the pulse of a run club writing its own playbook. A light rain rolled in at the end—almost cinematic. Crowns were claimed, but the real win was culture in motion. No stage. No script. Just 40 runners racing the night.
