The brief.

The WHOOP brand is about maximising performance and recovery. This UGC-driven campaign put Errol Gulden at the centre, giving an inside look at how WHOOP integrates into his daily routine. From intense training sessions to moments of recovery, the film needed to feel personal, real, and seamlessly in line with WHOOP’s existing campaigns. We kicked off with a high-impact intro, bringing WHOOP into focus within seconds. Errol’s voice-over led the storytelling, paired with dynamic B-roll of him training, recovering, and using the WHOOP app in real-time. We showcased multiple wear options, integrated UI elements, and kept the pacing tight yet intentional. Every frame was designed with social-first placement in mind, ensuring clear space for captions and graphics that stayed within safe zones. The final piece felt raw yet polished - designed to connect, inform, and inspire action.