XPEL
Performance-driven Protection
The brief.
XPEL doesn’t just protect cars - it elevates them. With a product suite built for both street cruisers and track-day machines, the brand is known for performance-driven protection that lasts. We were engaged to create a billboard hero video and supporting content that spotlighted the finished result: cars treated with XPEL’s signature products, captured with precision and intent.
A Polished Final Product
The hero reel was built to stop traffic—sleek visuals of high-end vehicles under clean light, showcasing the depth, shine, and sharpness that comes post-protection. We layered in refined detailing moments—wiping down bodywork, final touch-ups, product placement—all crafted to reinforce care, craftsmanship and confidence. The final cut landed where it was meant to: bold, sleek, polished.