TBC LaunchCurating and executing on the launch campaign for TBC The Label.

Fortem Media was approached by Founder, Georgie Bowyer to create and execute on the branding and launch campaign of her label.

TBC is an on-trend activewear and streetwear label that aims to motivate and inspire women to become the best version of themselves.

It began with the creation of photo and video assets and developed more and more into our design realms.

From the creation of E-Commerce product images, to banner images and on the go outdoor lifestyle content, our goal was to convey the style and mood behind the brand as well as portray the quality of the clothing.

Having worked with other activewear labels like Lululemon before, this project really excited our team and we look forward to more and more work in the space.