The brief.

Designed to be worn, carried, and lived in - By Olivia Rae’s body myst isn’t a product that sits still. It moves with you. For this campaign, we took the brand to the streets of New York, creating a hero video that matched the product’s energy: effortless, elevated, and always in reach. From Soho to the Subway We shot across Soho and the subway, working between golden hour and the blue haze of early evening — we framed the myst as a natural part of city life. The product slipped out of a handbag mid-stride, a refresh between meetings or after a downtown detour. The tone stayed soft and elevated, with a touch of edge. Built for the homepage, but with the kind of energy that feels pulled straight from the street. Effortless. Feminine. Always in reach.