Adidas, Foot Locker, Champs
This campaign was all about friendship.
The brief.
We are proud to have partnered with Adidas and Foot Locker to create a fun and engaging campaign that appeals to children and taps into current trends. Fortem Media was tasked with capturing the playful spirit of Adidas' new shoe accessory: beads that can be added to sneaker laces. Through our photo and video content, we showcased the endless possibilities of these beads and encouraged children to express their unique style.
Video Variety
The agreed scope consisted of assets for Champs, Footlocker Kids, and KFL.