The brief.

We are proud to have partnered with Adidas and Foot Locker to create a fun and engaging campaign that appeals to children and taps into current trends. Fortem Media was tasked with capturing the playful spirit of Adidas' new shoe accessory: beads that can be added to sneaker laces. Through our photo and video content, we showcased the endless possibilities of these beads and encouraged children to express their unique style.