Under Armour
Phantom in the Streets
The brief.
The reissue of the Phantom 1 had our team rediscovering our past techniques. We were briefed to communicate an edgy, innovative, athletic and grungy story driven campaign. The launch of the Under Armour Phantom at Foot Locker AU called for content that matched the product’s performance. It was about speed, power, and pushing limits. Our role was to create a photo and video campaign, supported by design, that captured the bold energy of the Phantom while aligning with Foot Locker’s street-meets-sport aesthetic.
Laced with Intensity
We built a visual world that felt fast, gritty, and unapologetic. Movement was at the core—athletes in motion, close-ups on materials, sharp transitions between action and stillness. Every frame was designed to amplify the shoe’s lightweight build and technical edge. Photography focused on bold contrast, texture, and form, giving the Phantom a visual presence that demanded attention. The end product? A high-impact campaign that made performance feel powerful and personal.
Application for touch points
A series of ECOM, EDM, retail, and social assets designed to seamlessly integrate into Under Armour’s ecosystem, enhancing engagement and maintaining brand consistency across all touch points.
