Under Armour
Rediscover the Under Armour Phantom 1
The brief.
The reissue of the Phantom 1 had our team rediscovering our past techniques. We were briefed to communicate an edgy, innovative, athletic and grungy story driven campaign.
![](https://fortemmedia.com/wp-content/uploads/2023/09/Weekly-Sub-Hero-Banner-800x450-1.jpg)
![](https://fortemmedia.com/wp-content/uploads/2023/09/Under-Armour-Digital-Landmark-1224px-x-324px.jpg)
![](https://fortemmedia.com/wp-content/uploads/2023/09/Weekly-Sub-Hero-Banner-800x450-2.jpg)
![](https://fortemmedia.com/wp-content/uploads/2023/09/Campaign-Banner-800x1200-1.jpg)
![](https://fortemmedia.com/wp-content/uploads/2023/09/NEW-Category-Page-Banner-1600x350-1-scaled.jpg)
![](https://fortemmedia.com/wp-content/uploads/2023/09/UA-HOVR-Phantom-1_Metrolite-scaled.jpg)
![](https://fortemmedia.com/wp-content/uploads/2023/09/2-scaled.jpg)
Under Armour
The reissue of the Phantom 1 had our team rediscovering our past techniques. We were briefed to communicate an edgy, innovative, athletic and grungy story driven campaign.